The lumps for Bud Light keep coming as Anheuser-Busch will lay off nearly 400 workers at its corporate offices over slumping sales at Bud Light, the former best-selling beer in America.
But after that, the April 1 stunt with transgender influencer Dylan Mulvaney its been all downhill for the brand.
The layoffs will not affect front-line workers such as brewery and warehouse staff, the company said, but will eliminate corporate and marketing roles at major U.S. offices, including St. Louis, New York and Los Angeles.
Anheuser-Busch CEO Brendan Whitworth said in a statement:
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.
“These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.”
According to The Wall Street Journal:
“The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce.”
According to The New York Post:
In the week ended June 17, Bud Light suffered its steepest weekly drop since its disastrous tie-up with Mulvaney, falling an eye-popping 28.5% versus a year ago, according to sales figures issued by Bump Williams Consulting and NielsenIQ.
Then over the Fourth of July weekend — the most important beer-drinking holiday on the US calendar — Bud Light sales fell 23.6% in the one-week period ending July 8 compared to the same week in 2022, Bump Williams’ data showed.
— New York Post (@nypost) July 27, 2023